2min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Matt Young - Using Customer Feedback to Make Better Decisions

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Dangers of Binary Thinking

I think it doesn't take you too long, whether you work in design or in product to realize that perfection is unattainable. So never and always are two words that we just try not to use because that limits thinking as well. I suppose what I'm saying is that it sounds like you are not suggesting that logic and passion are mutually exclusive. It's a question of how you combine them, how you integrate them, when you deploy them,. When you get your sanity checks and when you let people run with an idea before squashing it.

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