Daniel connaman has won the nobel prize for demonstrating the power of loss, aversion. His prospect theory says the prospects of losing thing are more motivating to us than the prospects of gaining that same thing under conditions of risk and uncertainty. If something is scarce or rare or dwindling an availab availability, you're afraid that it will be lost to you. And so that's the reason people want those things that have those characteristics. A study done of am six thousand, 700 e commerce web sites looked at which were the factors that had made the biggest difference in a conversion from a prospect to customer. It was scarcity. The next five were the other principles of influence, nie.
Today it’s great to chat with Dr. Robert Cialdini. Dr. Cialdini is the author of Influence and Pre-Suasion and is recognized as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about ethically and effectively increasing their influence. Dr. Cialdini has earned a global reputation for his ability to translate his scientific research into valuable and practical actions. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over seven million copies sold in 44 different languages. He is the president and CEO of INFLUENCE AT WORK. As a popular keynote speaker, he helps organizations in the US and abroad.
Topics
· Why Robert updated Influence: The Psychology of Persuasion
· The “universal principles" of influence
· How Robert became interested in the world of persuasion
· How people react to figures of authority
· The problem with the law of proportionality
· How influence research has withstood the replication crisis
· Unity as the seventh universal principle of influence
· The impact of regionalism
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