Braden Kowitz, Design Partner at Google Ventures
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Balancing Fidelity and Speed in Prototyping
The chapter delves into the importance of balancing fidelity and speed in prototyping to create realistic yet efficient prototypes for customer interaction. It emphasizes the value of mid-fi prototypes and real data prototypes in gaining insights and making necessary improvements in the design process.
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Transcript
