Risk is one of the things that when we're managing a project, we really do need to think through as well. And I know there's two things you talk about with risk in the book: not properly dealing with the expected risks and then not paying enough attention to the unexpected risks. So let me give you some examples. For instance, let's say that we are rolling out a change and we know it's expected that there might be some resistance to change. But what do we do about it? You know, resistance to change is an interesting one. It's a real risk actually. It means that your users might disengage. But we don't really know and it's

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