Banking Transformed with Jim Marous cover image

Rethinking Innovation During Unparalleled Change

Banking Transformed with Jim Marous

CHAPTER

Driving Innovation Through Digital Transformation

This chapter explores how US Bank emphasizes innovation through digital transformation, contrasting their approach with that of BBVA. It highlights US Bank's top-level support, structured transformation process, and culture of innovation. The chapter details various programs for idea submission, training, and foresight development, illustrating how innovation is approached from both top-down and bottom-up perspectives within the organization.

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