
Rethinking Innovation During Unparalleled Change
Banking Transformed with Jim Marous
 00:00 
Driving Innovation Through Digital Transformation
This chapter explores how US Bank emphasizes innovation through digital transformation, contrasting their approach with that of BBVA. It highlights US Bank's top-level support, structured transformation process, and culture of innovation. The chapter details various programs for idea submission, training, and foresight development, illustrating how innovation is approached from both top-down and bottom-up perspectives within the organization.
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