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12min chapter
Rethinking Innovation During Unparalleled Change
Banking Transformed with Jim Marous
Driving Innovation Through Digital Transformation
This chapter explores how US Bank emphasizes innovation through digital transformation, contrasting their approach with that of BBVA. It highlights US Bank's top-level support, structured transformation process, and culture of innovation. The chapter details various programs for idea submission, training, and foresight development, illustrating how innovation is approached from both top-down and bottom-up perspectives within the organization.
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