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Disney’s Bob Iger: How acquisitions become an ecosystem, part 2
Masters of Scale
Building a $6 Billion Theme Park in a World Without Borders
It was extremely complex to build a $6 billion theme park in a place that doesn't have anything like it, even explaining to construction companies how we use steel. It's not just perpendicular to one another. You build a pirate's attraction and look at the steel infrastructure. It's like nothing, the construction industry in China had ever seen at that point. In a borderless world, high-quality branded content is even more highly prized than before. But even though you may erase borders, that doesn't mean you can or should erase culture.
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