Building a $6 Billion Theme Park in a World Without Borders

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It was extremely complex to build a $6 billion theme park in a place that doesn't have anything like it, even explaining to construction companies how we use steel. It's not just perpendicular to one another. You build a pirate's attraction and look at the steel infrastructure. It's like nothing, the construction industry in China had ever seen at that point. In a borderless world, high-quality branded content is even more highly prized than before. But even though you may erase borders, that doesn't mean you can or should erase culture.

From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.

Read a transcript of this interview at: https://mastersofscale.com/

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