How to Climb the Ladder of Lead Generation

A book would still be, I mean, this may change in 10 years, but for the next 10 years at least, a real book. Or imagine, imagine you've got this expert and they're really well positioned but they don't have time to do any lead generation. So you want to climb up that ladder of lead generation. That's a phrase that Blair uses as well. And climb as high as you can, which would be like a book or a keynote or something like that. If you don't have access to that sort of thing, then you might do a podcast or a webinar or you might have a really popular blog.