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18min chapter
Sales Weapons (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
Creating 'Shock and Awe' Packages to Establish Authority and Credibility
Learn how to create customized 'shock and awe' packages for different industries to impress and establish credibility with prospects before a sales event. The chapter delves into various essential elements like testimonials, audio CDs, sales letters, guarantees, and target client descriptions.
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