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#217 - Impact Intelligence: Deliver Real Business Impact from Your Initiatives - Sriram Narayan

Tech Lead Journal

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Understanding Business Impact Attribution

This chapter explores the complexities of attributing business impact to various initiatives, particularly in marketing contexts. It highlights the importance of measurement frameworks and collaborative approaches across departments to effectively evaluate business outcomes. The discussion introduces the IREX framework, emphasizing the need for accurate measurement and impact intelligence in technical roles, ultimately linking these insights to career progression.

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