2min chapter

Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Understanding Customer Needs Through the Jobs To Be Done Framework

This chapter delves into the 'jobs to be done' framework, which helps in understanding customer motivations and behaviors. It emphasizes the practical applications of JTBD in product development, particularly in newsletters and podcasts, while highlighting the importance of identifying true competitors by focusing on customer needs.

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