When we're really craven something, it's like, you know, we got to scratch that itch. And that itch just get it gets itchier and itchier until we actually scratch it. Theres huge fieluknow many wonderful cognivner science experts out there that are studying cognitivro sincs. But when they look at a cognative control, they don't talk about it in terms of will power. In fact, this can be traced back to the first female phd who asked does will power? She would do these math equations in her head for basically like ten or 12 hours a day.

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