E217: 📦B2B Commerce Corner #3 | B2B Commerce Channel Selection, Channel Conflict & Amazon - Brian Beck, Enceiba & Master B2B | 17 May 2023
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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The First Half of the COVID Pandemic
A lot of these B2B businesses hadn't put literally any literally zero investment into digital commerce in any way, shape or form for maybe even a decade. They had all these expectations that they would have a very consumer like buying experience online. And so I think that the expectation, the buyer expectations just went through the roof. It was that grassroots level of demand that forced some of these B 2B brands picking and screaming into the digital age.
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