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Reassessing your metrics with Earl Grey Capital's Matt Sornson

How to Win podcast with Peep Laja

CHAPTER

When a Measure Becomes a Target, It Failing to Be a Good Measure

Too often companies get stuck optimizing for a metric and stop questioning whether that even makes sense. What does when a measure becomes a target, it ceases to be a good measure, even mean? Here's author Brian Burns, host of the Brutal Truth About Sales podcast to explain.

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