329. The $8.3T Opportunity in Procurement, How to Sell to the Fortune 500, Building a Bottoms Up Culture, and Mastering Cold Emails (Kevin Frechette)
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
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How to Get the Outbound Engine a Hundred %
In the early days, it's a battle of attricion, j stay alive. But now we're eveen taking a step further and working with huge champions for fairmarket. We've made some big bets on being hyperphocus to signing customers that we know are just going to beFair Market champions. The idea of earned revenue is your traditional net income but earne revenue is also customer references. So if you get recommended by another company or referred to another recommended person, that goes into your earned revenue category. And so obviously it's lower cost, higher conversion. It's not dead. Weyou still get to hav the outbound engine a hundred %. That's new
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