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Tegus: The Outsiders

"Age of Miracles"

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Tegus's Counterpositioning Strategy

Traditional expert networks are in the business of selling alpha. Tegus is trying to build a platform, and content is a key input to the platform. They want to bild a platform that customers use all day because everything they need is there. If that means saying no to lucrative private calls, so be it. And they're quiet.

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