Faris Yakob on Attention - 1. The Attention Economy
The WARC Podcast
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A the Importance of Attention in Media
Zoe, Tony and mat wrap up this week's attention series. Zoe: We've done a terrible job of valuing content with the metrics that we choose. I was just reminded of when a third party data broker came to me and told meth they could target a hundred million people in the us who made more than a hundred thousand dollars a year. And that, to me, suggested the ceof going rather better than i ever imagined. Thank you all so much for your time. You can find zoe, tony and mat's details in the lynx below this podcast.
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