How Does That Affect Me?

Big winners know there's a three-letter word more potent than sex to get people's attention. They translate everything into the other person's terms by starting as many sentences as they can with you. The pleasure-pain principle is a guiding force in life. Psychologists tell us everyone automatically gravitates toward that which is pleasurable, and pulls away from that which is painful. Putting you first gets a much better response when asking for a favor because it pushes the askers pride button.