2min chapter

Acquired cover image

Nike

Acquired

CHAPTER

The Legend of Nike

Legend has it Phil Knight had a dream that Nike was going to be the blue ribbon Dimension Sixes. This wasn't intended to be Nike, this was intended to be the name of the model of the football cleat. The other people are throwing out the Bengal, the Falcon, you know, all the naming ideas. They're not coming up with a name for the company. And then the night before they need to finally drop dead, give the name ofthe shoes to the factory.

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