Decision Fatigue - Why You Can't Make Decision After Decision

No matter how rational and high minded you try to be, you can't make decision after decision without paying a biological price. It's different from ordinary physical fatigue. You're not consciously aware of being tired, but you're low in mental energy. The more es you make throughout the day, the harder each one becomes for your brain. And eventually it looks for short cuts, usually in one of two very different ways. This is why ordinary, sensible people get angry at colleagues and families,. splurge on clothes by junk foot at the super market, and can't resist the dealers offer to rust proof their new car.

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