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Success Anywhere: U.K. vs. U.S. Real Estate Markets | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

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Effective Real Estate Marketing Strategies

The chapter explores successful marketing tactics in the real estate market, focusing on education and consistent service rather than direct promotion. It compares leadership styles and cultural differences in sales approaches between Europe and the U.S., emphasizing the importance of adapting perspectives for innovation. Additionally, it discusses the shift towards exclusive listings, efficient pricing strategies, and advantages of new builds in the market.

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