The Importance of Selling Ideas

Mike Byrne is Founding Partner and Global Chief Creative Officer of Anomaly, whose clients include Nike, Coca Cola, Beats by Dre and Anheuser-Busch. Under Mike's leadership, Anomaly has become a revered creative powerhouse, winning every major award including AdAge Agency of the Year, and Fast Company's Most Innovative.

Prior to Anomaly, Mike built his career at Wieden+Kennedy, where he served as the Co-Creative Chief on Nike. During his tenure, W+K amassed more awards than any other agency in America, including two Agency of the Year honors. Mike has made some of the most famous and impactful work in the history of Nike advertising, including Lance Armstrong's "Yellow Band" campaign that helped raise over $50 million for the LiveStrong charity, and the Emmy-winning film, "Nike Tag."