Key Takeaways: Best Lessons from the Last Year
Afford Anything
The Power of Behavioral Finance
We're wired to be lazy both physically and cognitively. One of the primary means by which we save this cognitive and physical energy is we just do what other people do. I found when putting together the behavioral investor a study that looked at the brain activity of people who are watching cable financial news, parts of their brain associated with critical thinking and decision making actually go to sleep. So it's hard to get started because we're lazy, but if we set something good in place, we're unlikely to stop it because we're also lazy.
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