This episode dives into the significant political question posed by Ronald Reagan during the closing moments of his 1980 presidential debate with Jimmy Carter: 'Are you better off than you were four years ago?'

Ken Woodward explores the context of the 1980 political climate, marked by economic difficulties, high inflation, unemployment, and international issues such as the Iran hostage crisis and concerns about U.S. global standing and nuclear threats. Reagan's question, which became iconic in U.S. political discourse, was noted for its simplicity, personal relevance, emotional resonance, and strategic timing. The question invited voters to reflect on their circumstances rather than abstract policies, ultimately contributing to Reagan's landslide victory.

The episode details six crucial lessons for crafting influential questions, emphasizing audience perspective, engagement, simplicity, timing, self-reflection, and a call to action. Listeners are encouraged to consider how such questions have shaped their decisions and to apply these insights in personal and professional contexts.

This Curated Questions episode can be found on all major platforms and at CuratedQuestions.com.

Keep questioning!

Episode Notes

[01:58] Setting the Stage: The 1980 Presidential Debate

[04:24] Reagan's Memorable Question

[06:01] Impact and Aftermath of the Debate

[06:45] Analyzing the Rhetorical Question

[13:06] Lessons from Reagan's Question

[16:05] Modern Applications and Reflections

[18:04] Conclusion and Call to Action

Resources Mentioned

Questions Asked

Are you better off now than you were four years ago?

Is it easier for you to go and buy things in the stores than it was four years ago?

Is there more or less unemployment in the country than there was four years ago?

Is America as respected throughout the world as it was?

Do you feel that our security is as safe, that we're as strong as we were four years ago?

Where do you feel it in your body?

What emotions come to the surface?

What pictures race through your mind?

Would it kill you to stop chewing your food with your mouth open?

What is your number seven?

What comes to mind?

Did you feel the knee-jerk need to answer right away when your politician asked?

Did you actually do the homework to determine what factors were most important to you, then look at data vice depending on emotion?

Is it any easier to see why someone in a different circumstance may answer differently than you?

How did the question affect your answer when the opposing politician asked it?

Did you use the same metric for the candidates or give your preferred candidate extra leeway?

What famous questions continue to pop up in your world?

#423 w/Josh Szeps - TED, Just Admit It

The Fifth Column

Introduction

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