I think about early on trying to reason a little bit about how much inertia, what's the half-life of information, that the application will end up managing. There's also sort of how much of an organization you might be able to touch, how much do you actually naturally end up with seat potential and cross-functional usage in an organization? If I were to think of three broad strokes, two, are we going to have better versus taller jeans? And can we compound inside a customer? Can we grow with them? Are we really sticky? Are we going to be able to outlast maybe natural reevaluation moments?

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