There Is No Post-Sales in SaaS w/ Sangeeta Chakraborty (CRO, Miro)
The Science of Scaling
Navigating Product-Led Growth Dynamics
This chapter explores the unique sales dynamics and opportunities in Product-Led Growth (PLG) companies, focusing on Miro's innovative strategies. It emphasizes understanding customer behavior, establishing a strong cultural foundation, and the significance of hiring suitable sales leaders who align with the company's values. The discussion also addresses the balance between maintaining a product-first approach and incorporating effective sales practices to enhance growth.
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