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Zynga cofounder Justin Waldron on Games Club

a16z Live

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Cross-Promoting Games on the Web

Zinge had a culture of these, kind of a p m hak or growth ax. It was almost like a badge of pride to be able to find these things and figure them out. A big one i tus ell shere is the idea of cross promotion between games. When we launched farmvie, we were able to get something like a millon uses overnight because it became the top cross promotion for yeoville. And so, you know, i think that on the web, and without sort of, like, more rules around what you are and aren't allowed to do, this is something that we could spend a lot of time focusing on.

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