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20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
How to Invest in 2023
I think there's a really cool space emerging in PLG around developer tools. There is a lot of interesting stuff, ideas, new strategies for how to garner developer interest and bring developers into your product. More product led, that to me feels emerging kind of the way that PLG and enterprise SaaS has emerged over the past few years. Overall, I'm seeing so many great companies right now. I think some of the pessimism around investing in 2023 is not warranted. We will see. Should more operators be investors at the same time? Absolutely,. But you need to understand why you're doing it and how it fits into your fulfillment formula for yourself.
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