Akimbo: A Podcast from Seth Godin cover image

The hype cycle (E)

Akimbo: A Podcast from Seth Godin

The Gartner Hype Cycle and the Journey of an Idea

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This chapter discusses the stages of the Gartner hype cycle and how it applies to the adoption of new technologies or cultural changes, using Bitcoin as an example. It emphasizes the importance of persevering through the trough of disillusionment and reaching the slope of enlightenment for an idea to be successful.

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