Zillow

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The I-Bying Initiative, you were taking advantage of a particular enthusiasm that was in the marketplace. You kind of realized that maybe that wasn't the differentiating characteristic of your business that you wanted for the future. And so partnering with Open Door enables us Zillow not to have to be directly in this business that is not for us while still enabling our customers to have that opportunity.

When markets are in turmoil, you can’t rely on business as usual, but that doesn’t mean you should panic. As the housing climate has turned volatile, rest estate marketplace Zillow has been forced to rethink some priorities, while doubling down on others. Zillow president Susan Daimler talks about the importance of a strategy focused on the future, despite layoffs and pullbacks, and how maintaining a clear shared mindset has enabled forward progress in a challenging climate.

Read a transcript of this interview at: mastersofscale.com

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