How Uncertainty Makes Us More Vulnerable to It

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i once worked for a company that sent messages to customers of local power companies about how much energy they were using. That information caused those people who were using more energy than their neighbors to dramatically reduce their energy. As a result, o powers is responsible for 30 billion pounds of carbon dioxide that have not been released into the environ because people have reduced their energy conservation by just knowing what their comparable neighbors are doing and saying, well, then i can do that.

What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.

Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence: Psychology of Persuasion and Pre-Suasion, have sold more than 7 million copies in 44 different languages, and he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

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