How to Make Cold Calls Work for You

I want to talk prospecting for a little bit because you've talked about some of the things your team is doing from an email, cold calling, objection handling, LinkedIn touch perspective. What are you teaching your new SDRs so that their cold calls like actually work?Yeah, well, I can tell you some of the mistakes I've made too. Yeah, the mistakes I made is like telling people make X amount of dials and them thinking that X amount ofdials means that that's so like say you have to make 60 dials a day. They think that 60 new like 60 separate people, which it doesn't have to be. A really good cold call is like