Rosenkowitz and Moskowitz eventually left Facebook to start up Asana. By now, Asana has a large and prestigious customer list. They are one of dozens of companies that build productivity software. The market is estimated at nearly $50 billion.
Whether it’s a giant infrastructure plan or a humble kitchen renovation, it’ll inevitably take way too long and cost way too much. That’s because you suffer from “the planning fallacy.” (You also have an “optimism bias” and a bad case of overconfidence.) But don’t worry: we’ve got the solution.