You know, you mentioned your content health. Have you looked at any trending or tying together content health rankings with the author of the content? As in, do you know who the creators of your health es content ar that is a good correlation that we should explore. Some organizations we've helped even turn that into bonusing cer'll actually get bonuses when they get the highest ranked over all content scores. There's a lot there. But it seems like you've got the necessary data, which is a huge element of the hurdle. So you're on the right track.