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Optimizing Margins, Google Ads, User Experience, and Merchandise Collections for Increased Profitability
The chapter provides insights on enhancing profits in Direct-to-Consumer businesses by reducing costs while maintaining product quality, optimizing Google Ads for cost-effectiveness, improving user experience for higher conversion rates, and strategically arranging merchandise collections for increased profitability. It emphasizes the importance of refining search terms, prioritizing high-converting products, and conducting A-B testing to drive revenue growth without major investments.