The Value of Spotting Trends

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Natalie was born in ala to a british fashion model mother and an american poet and journalist father. After college, natalie went into the fashion business herself as a journalist for women's wear daily. She quickly learned the value of spotting trens, covering an industry obsessed with what's next. But in the course of spotting trends, natalye found herself wanting to get into the action so she started mulling the idea of a side hustle.

You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.

Listen to the audio story "Give Me Away" by Mac Rogers: https://www.gideon-media.com/give-me-away

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