Betfair's Approach to Attracting Customers

Betfair's approach to the problem of trying to attract customers while spending very little money was to get creative. They organized a big funeral march through the city of london, declaring, the bookie is dead. The day before we did that, they did a fake funeral through london. And this caused an awful lot of bad press. So as a result, or pr adviseds ad advised, we pull it. I all pretending to be, sort of, you know, coarse bookmakers, a and they dated their march through the london,. hold handing out, handing out, leaflets to people saying, we must stop this terrible company, solv and so forth.