301: Mastering Outbound Sales: Strategies, Triggers, and Campaigns with Gray Norman
The Predictable Revenue Podcast
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The Cost of Meetings
In the early days, there are very few signals that you can use to judge success of a sales development campaign. But once it's rolling, it's your most cost effective channel. You should see every class of Esther that comes through your organization is so much better. I started working out for the first time since college four or six months ago. It took five months of like, it feels like nothing. Like anything can be scaled up. Totally. Okay, as long as you're willing to pay for it."
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