The chapter explores the power of being strategically unreasonable in leadership and hospitality, focusing on creating memorable experiences through human connection. It emphasizes valuing guests by fostering relationships and making them feel seen, cared for, and loved. The discussion extends to how the restaurant industry can positively impact the world by offering exceptional service and creating magical environments for celebration and inspiration.
Of all the books Craig read in 2023, two stood out as top recommendations. Will Guidara’s "Unreasonable Hospitality" is one, and in this episode, Will shares why any organization will grow when they’re unreasonable about serving others.
Watch video and download the leader guide: https://www.life.church/leadershippodcast/using-adversity-to-your-advantage-will-guidara/