Apple is Steve's achievement and something we didn't really talk about Was uh Uh We talked about Amazon How they do the six-page memos And how Apple does the demos To kind of get ideas to light. The iPhone ended up being good There's a lawsuit With Cisco They ended up settling in a few months After the January 2007 announcement. What was the worst prediction Or a notable prediction If you actually google A lot of the press at the time They're quite skepticalAnd to be fair Apple actually had to do a price cut Within 3-4 months after When releasing the iPhone Like they overcharged it I think they gave a $100 coupon They might have slashed it by 20%.
Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.
Timestamps:
(00:00:00) - Intro
(00:07:07) - The Convergence of Technology Theory
(00:09:58) - The Fragility of Ideas
(00:15:11) - iPhone Background
(00:18:51) - iPhone's Success by the Numbers
(00:21:06) - The iPhone Development Story
(00:27:40) - Multi-touch Story
(00:42:43) - Apple's Previous Phone Project?
(00:46:08) - The Grind of Building the iPhone
(01:04:22) - The Inside Story of the Iconic iPhone Keynote
(01:07:00) - The Carrier Deals
(01:07:57) - Why Steve Hated the App Store
(01:11:18) - How to build trust with you end-user
(01:13:29) - Gorilla Glass Story
(01:21:16) - Summarizing the iPhone Story
(01:27:42) - Awards and Biggest Lessons
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Every week, Jack Butcher, Bilal Zaidi & Trung Phan discuss what they're finding on the edges of the internet + the latest in business, technology and memes.