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114: The iPhone Story
Not Investment Advice
The Apex
Apple is Steve's achievement and something we didn't really talk about Was uh Uh We talked about Amazon How they do the six-page memos And how Apple does the demos To kind of get ideas to light. The iPhone ended up being good There's a lawsuit With Cisco They ended up settling in a few months After the January 2007 announcement. What was the worst prediction Or a notable prediction If you actually google A lot of the press at the time They're quite skepticalAnd to be fair Apple actually had to do a price cut Within 3-4 months after When releasing the iPhone Like they overcharged it I think they gave a $100 coupon They might have slashed it by 20%.
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