114: The iPhone Story
Not Investment Advice
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The Apex
Apple is Steve's achievement and something we didn't really talk about Was uh Uh We talked about Amazon How they do the six-page memos And how Apple does the demos To kind of get ideas to light. The iPhone ended up being good There's a lawsuit With Cisco They ended up settling in a few months After the January 2007 announcement. What was the worst prediction Or a notable prediction If you actually google A lot of the press at the time They're quite skepticalAnd to be fair Apple actually had to do a price cut Within 3-4 months after When releasing the iPhone Like they overcharged it I think they gave a $100 coupon They might have slashed it by 20%.
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