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4min chapter
Parachute Home: Ariel Kaye
How I Built This with Guy Raz
Launching a Bed Linen Brand and Overcoming Challenges
The host discusses Ariel Kay's experience launching Parachute and the challenges she faced with competitors, as well as her journey in finding textile factories in Europe and using smart marketing strategies to build a national brand. The chapter also touches on Parachute's expansion into selling home goods and opening physical stores, along with Ariel's personal challenges in growing her business.
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Listen to the best highlights from the podcasts you love and dive into the full episode