Jobs to be Done, Part 2 | Alan Klement, Author of When Coffee and Kale Compete
Dreams with Deadlines
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The Importance of Goals
There are two categories of goals, a product aims to solve and one is outcome goals. And the other one is environmental goals. I would also say describe those needs, keep it kind of high level. Like if we're making a sales tool, like, like a HubSpot or a CRM,. For example, you know, let's think about some goals, like kind of a high-level goal for your company.
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