095 - The Backfire Effect - Part Three
You Are Not So Smart
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The Overkill Backfire Effect
Lewandowski: When people are busy or distracted, corrections that repeat the myth can cause more harm than good. Lewandowski says repeating a correction is fine and having a strong and easy to understand message is fine. But overloading a person with dozens of corrections will only bolster their defenses,. This is why politicians have a single sound bite and they say it over and over again and nothing else.
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