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How to Evergreen The Sales of a Cohorted Program

The Email Marketing Show

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Optimizing Cohort Program Launches

This chapter explores the logistics and strategies behind launching a cohort-based program with evergreen sales. The speakers emphasize the need for automation in the enrollment process and effective marketing techniques, including email campaigns and urgency tactics. Aimed at attracting participants, the conversation covers the importance of planning and creating perceived value to encourage immediate enrollment.

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