Are You Searching for Product Market Fit?

Martin: I think many founders, especially listening to this, might go and ask, well, Martin, but even what you just described is searching for product market fee. So the question is, what part of that process do you think that the founders who are only searched for product market fit might not be doing and should be doing? He says there's never going to be the perfect go-to-market motion. Now, how do you iterate up where you are to broaden your initial traction in a way that will turn into a repeatable business?