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Turning Data Into Actionable Stories

What Gets Measured

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The Importance of Context in Data Utilization

This chapter emphasizes the critical role of context in effectively utilizing data, highlighting the disconnect between data teams and stakeholder needs. It discusses the common misconceptions of data's capabilities and the pitfalls of treating it as a sole decision-making tool. Through personal anecdotes and insights, the chapter advocates for clearer communication and a deeper understanding of how data can be integrated with business strategies.

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