Paul Craven - How Magic's Insights Can Revolutionize Your Understanding of Behavioral Finance
Standard Deviations with Dr. Daniel Crosby
00:00
How Can Behavioral Science Help You Improve Your Sales?
Rory Sutherland is an expert in behavioral science and his consulting work focuses on improving sales. He says the first thing you need to do as a salesperson is to often try and reframe the situation to become more persuasive. And for me, my source of interest has been Aristotle - who I think is the first behavioral scientist.
Transcript
Play full episode
