Are Your Tactics Aligned With Your Long-Term Strategic Objective?

We see people all the time engage in tactics that are not particularly aligned with any long-term strategic objective. You know, I think in a lot of cases, it comes down to what I call bad leadership. People claim to be focused, but they're not. It's about the ability to say no,. Sometimes when you need the money, when you have a goal, but a customer says., "I'll give you money if you'll do something different"