Allan: No one really knows what the fall out's going to look like. The targeting that we have for users, and, as kraig mentioned, the re targeting for the same users, are going to be o different. How much new creative do you make each month? Not enough. I like it. Then i'll ask you, how often do you change it? You've been following it pretty closely. We know what we have to do to keep business continuity with our business when apple gets rid of ideaf eh ah.