How to Keep Your Attention Spent Longer

"It's because our brains are so focused on like we have an attention span," he says. "And it's just bleeding over into our daily lives where like we can't stay focused for any amount of time." When you get to 40 seconds in a video, nobody is watching the whole thing and they don't even care about your work or anything else that was done during that 10-minute period. The data shows how changing one little aspect of your videos could either keep people's attention span longer or they'll swipe away.