In this episode, Jo is joined by Bryce Warning and Rob Hahn, the CRO and COO of Pattern, fresh off their highly anticipated IPO. The conversation kicks off with reflections on the milestone: how an IPO is not just the end of a journey, but the beginning of a new phase - one with higher expectations, greater scale, and renewed focus on delivery.

They dive deep into what makes Pattern unique: the marriage of data, technology, and operations. The backbone of their success lies in automating and augmenting decisions across every part of the business - from ad tech to supply chains. But automation isn’t enough - it must be paired with world‑class expertise and rigorous data hygiene, because bad data leads to bad decisions. They also explore how AI is reshaping discovery, forecasting, and fulfillment, and how Pattern’s proprietary data gives them a competitive edge.

The conversation then turns toward broader trends: the increasing importance of consumer journeys beyond Amazon, the evolving role of physical retail, and the challenges of international expansion. Bryce and Rob stress that despite industry headwinds - higher fees, raised barriers to entry - the fundamentals for success remain: great products, smart supply chains, and strategic brand building. For Pattern, the IPO marks a stepping stone, “the next leg,” not the finish line.

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»Biopolitik« Erik Ahrens auf der 22. Frühjahrsakademie des IfS

Kanal Schnellroda

Schlussfolgerung: Biopolitik ist allgegenwärtig und beschreibbar

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